How To Create An Author Resource Box That Sells
By Justin Michie | April 10, 2007
However important the content of your article may be, it is never as vital to the success of your marketing method as the title and the resource or author bio box. Whereas you do not have to worry as much about the content of your article as long as it contains decent, error-free information, you certainly need to put some work into your author bio box.
The whole goal of writing articles to get people to click on the link(s) contained in your bio box, then take some kind of action that makes you money. This could be the purchase of a product, an opt-in signup or even the click of an AdSense ad. If the resource box isn’t compelling enough to get them to click, then your articles will earn you didily squat.
In the content of the article you are offering something (information, an opportunity, entertainment); it is in the resource box and the author bio box that give you the opportunity to take something in return.
The very first thing you should remember to include is your name and second is a link to your website and/or the product or service you are trying to promote. It is not a good idea, however, to list of more than two links in your resource box as it presents too many options to readers and may result in inaction.
In addition, you need to come up with a simple elevator pitch, or a few lines briefly describing your offer and in what manner it is special. This is also often referred to as your USP, or Unique Selling Proposition and is your test of creativity.
You must also give a convincing and powerful incentive to the reader to act on what he has read. The elevator pitch is the first step to persuasion. Second is the call to action, the place where you invite the reader to follow your link. It may read something like these:
• “Order now…”
• “Click here to receive…”
• “Get special access to…”
• “Pick your phone now and call…”
• “Join now…” etc.
This should be also followed by a reason to take that action you have called for. It can include finding out more about something, signing up for a newsletter, watching a video or listening to a recording, or even to get a free product (ebook, software, report etc).
You can also give your author resource box a small personal touch by providing a little background info on yourself, but don’t list all your accomplishments and/or outright brag about yourself. People don’t like that – you just need enough to add that personal touch and a little credibility.
Designing your signature, which is comprised in the resource box, is of utmost importance for your reputation, branding and the amount of traffic you get. Without a well written and authoritative author resource, all of your article marketing efforts may go to waste. Just be sure to take the time to create a good one.
For more advanced strategies and techniques on how create an author resource box that sells and get your links clicked, check out my Advanced Bum Marketing Tactics & Techniques Report.
Topics: Author Resource Boxes |
