5 Easy Steps to Writing Great Bum Marketing Articles
By Justin Michie | June 30, 2008
If you want to be a successful bum marketer, you are going to have to learn to write great articles – simple as that. To help you do that, here are a few tips on how to easily write attention-grabbing bum marketing articles that will make you sales.
So here’s how you do it:
1. Obviously you need to start with a killer headline. It may be the most important element of your article simply because if it doesn’t grab attention, no one will bother to read the rest and then your content, links and everything else don’t serve a purpose.
Your headline should be compelling but not full of hype. Readers love headlines that have numbers or ask questions. For example, “10 Ways To Slash Your Credit Card Debt” would be a compelling headline because the reader knows exactly what he is going to get. Asking a question compels them to read the rest just to find out the answer. This is a great method for capturing potential customers.
2. In the first paragraph of your article, you want to introduce exactly what you are going to be telling your reader and why you are sharing this information with them. (People always want to know the why!) Encourage them to read further by letting them know how important your information can be to them.
3. The body of the article should contain the main points you want to make. Keep this to just a couple paragraphs. This part of the article consists of detailed information that your reader will find useful. This is very important – if you provide something of value to the reader you are a million times more likely to get sales.
Many people make the mistake of writing bum marketing articles just for the sake of inserting keywords. These articles contain nothing useful for the reader and a lot of times they don’t even make sense! Put yourself in the shoes of your readers. Would you want to waste your time reading an article that contains nothing but a bunch of sentences strung together for the sake of keyword density?
You want to read something that is going to give you the information you were searching for in the first place when you came across the article. Always provide useful info and you can quickly develop a fan base. People will recognize you as someone who provides great information and as someone they can trust (expert!).
4. The last part of your bum marketing articles will be the conclusion. This can simply be a paragraph where you restate the most important main points and wrap everything up.
And here’s a hot tip – don’t write a final conclusive line – you know the ones that begin “In conclusion…”. This indicates that the article is over and readers will move on. If you skip this part people are much more likely to keep reading right into the super important resource box.
5. This little box is almost as important as your headline. Your resource box should contain four things. First of all include your name. Second, a workable link to the webpage or blog that contains an affiliate, products of your own, ads etc.Third, a brief sentence or two that explains the benefits of what your product has to offer. Imagine yourself with just 30 seconds to convince someone to visit your site. What would you say to them? (Also known as your USP.) Fourth, you need a call to action. This just tells your reader what to do. Tell them to click on your link to get a free offer or more information.
Bum marketing articles are massively effective if done correctly. Follow the above tips and you’ll be well on your way. Remember: Always provide useful information to your readers. And please… remember to proof read and spell check your articles!
Want to make more money faster? Check out this report: Advanced Bum Marketing Tactics & Techniques Report.
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